May 20, 2024
WheatLeads
I collaborated with a lead generation agency creating high-performance, dynamic flows for qualified leads.
Industry
Leads · Digital Solutions B2B
Scope of work
UX & UI Designer
Duration
3 months
Challange
Wheatleads needed a high-conversion landing flow to communicate Banco Actinver's specialized financial services to qualified leads. The initial communication lacked visual cohesion and clarity, creating friction for high-value prospective clients.
Potential clients struggled to quickly evaluate the bank's value proposition and understand the project timeline. This ambiguity increased cognitive load and led to immediate drop-offs before leads reached the CRM conversion point.
Goal
The goal was to design an intuitive, high-impact conversion flow that positioned Actinver as the ideal financial partner. We aimed to streamline the value proposition and work process into scannable, bite-sized visual blocks.
We focused on reducing user uncertainty by introducing transparent sprint timelines and strong social proof elements. The objective was to lower bounce rates, boost lead generation, and seamlessly feed qualified leads into the CRM.
Solution
We designed a dark-themed, mobile-optimized experience featuring strong visual hierarchy and clear 'F-pattern' scannability. The flow integrates an impactful Hero section alongside sequential process cards that outline the project scope transparently.
By combining clear time-frame expectations with high-contrast UI components, the new design builds immediate credibility with potential clients. The result is a frictionless journey that maximizes lead conversion and time spent on page.
