Mar 2, 2024
Vista
I adapted the Siebel by Oracle Vanilla template experience for Banco Nación for commercial customer management.
Industry
Leads · Digital Solutions B2C
Scope of work
UX & UI Designer
Duration
2 months
Challange
Sports World required an optimized mobile conversion funnel to capture qualified leads and drive digital membership sales across Mexico. The original experience suffered from high friction and lengthy forms that caused significant user drop-off.
Mobile users faced complex registration steps and unclear plan comparisons while trying to find their nearest club. This cognitive overload increased customer acquisition costs and led to high abandonment rates on digital ad campaigns.
Goal
The goal was to redesign the mobile funnel using a radical mobile-first approach and progressive disclosure. We aimed to reduce decision fatigue and streamline the user journey from initial interest to final signup.
We focused on optimizing thumb-zone navigation, simplifying membership cards, and adding persistent call-to-action elements. The objective was to increase form completion rates, lower bounce rates, and accelerate time-to-convert for prospective members.
Solution
We delivered a multi-step progressive lead form paired with a sticky bottom CTA for seamless scrolling. The redesigned membership cards highlight key benefits and persuasive micro-copy to guide users toward high-value plans.
By breaking down complex inputs into a mobile-friendly wizard, the new interface minimizes perceived effort for users. The result is a frictionless, high-converting funnel that maximizes mobile lead capture for Sports World.
