Nov 1, 2024
Banco Nación
I adapted the Siebel by Oracle Vanilla template experience for Banco Nación for commercial customer management.
Industry
Bank · Customer Solutions
Scope of work
UX Designer & Front End Dev
Duration
6 months
Challange
Banco Nación required a modern commercial interface for its legacy Siebel Oracle system used by branch executives. The original system suffered from deep navigation layers and outdated usability, making client management slow and rigid.
Branch staff struggled with high cognitive load and excessive clicks to complete everyday commercial operations. This lack of visual hierarchy increased task completion time and impacted overall customer service efficiency.
Goal
The goal was to redesign the commercial APC interface to streamline daily operations for account executives. We aimed to modernize the user experience without disrupting the core technical infrastructure of Siebel.
We focused on reducing operational steps and improving data scannability across key customer management flows. The objective was to empower banking staff with a faster, more intuitive tool that minimized human error.
Solution
We delivered a redesigned, user-centered interface tailored to complex banking workflows and technical constraints. The new layout reorganized data architecture and provided direct access to frequent commercial actions.
By simplifying data visualization and optimizing key user journeys, the updated platform significantly reduced task time for executives. The result was a seamlessly integrated solution that bridged modern UX standards with enterprise legacy systems.
