Improving the digital experience of the banking ecosystem 💰
Improving the digital experience of the banking ecosystem 💰
Improving the digital experience of the banking ecosystem 💰
Year
Year
Novermber 2021 - January 2022
Novermber 2021 - January 2022
Company
Company
Banco Macro
Banco Macro
Ubication
Ubication
Argentina
Argentina
Role
Role
Discovery & research
Content strategy
UX/UI desginerProduct designInformation architecture
Discovery & research
Content strategy
UX/UI desginer
Product design
Information architecture
Resume
Resume
My performance was focused on resolving the redesign of the site within a month to start taking the first UX metrics.
My performance was focused on resolving the redesign of the site within a month to start taking the first UX metrics.
The biggest weakness of a person starting out in the UX Writing discipline is to have verifiable experience and portfolio.
The biggest weakness of a person starting out in the UX Writing discipline is to have verifiable experience and portfolio.
In November 2022 I got involved with the community in a more active way. For that I created a strategy whose mission was to offer valuable information and tips for those people who are entering the UX career.
In November 2022 I got involved with the community in a more active way. For that I created a strategy whose mission was to offer valuable information and tips for those people who are entering the UX career.
It all started as an invitation through LinkedIn, in which I proposed to comment and give feedback on how to improve some screens I had made in early 2021.
It all started as an invitation through LinkedIn, in which I proposed to comment and give feedback on how to improve some screens I had made in early 2021.
These helped me to complete my portfolio in the first searches as IT talent.
These helped me to complete my portfolio in the first searches as IT talent.
For December, I published the board open to the community.
For December, I published the board open to the community.
The first project I had in my role was to redesign the bank's official website. We incorporated the business in the homepage contents as bridges to each proposal according to the target.
The first project I had in my role was to redesign the bank's official website. We incorporated the business in the homepage contents as bridges to each proposal according to the target.
We also aligned the UI with the new brandbook, more visual elements and accessibility tools. Our mission, apart from modernizing the interface, was to streamline its performance.
We also aligned the UI with the new brandbook, more visual elements and accessibility tools. Our mission, apart from modernizing the interface, was to streamline its performance.
For this, we worked with CMS partner Oracle.
Finally, after working on the texts, restructuring the communication spaces and devising a new design system, we set out to measure everything through Clarity and GA4, in order to establish deadlines for further improvements.
For this, we worked with CMS partner Oracle.
Finally, after working on the texts, restructuring the communication spaces and devising a new design system, we set out to measure everything through Clarity and GA4, in order to establish deadlines for further improvements.
If you want to see all the details of
this project you can visit the
If you want to see all the details of this project you can visit the
If you want to see all the details of this project you can visit the
Launching of the New Banco Macro home
Launching of the Banco Macro home
Launching of the New Banco Macro home
Creating a 100% online loan and credit card acquisition flow was a big leap for traditional banking.
Creating a 100% online loan and credit card acquisition flow was a big leap for traditional banking.
This project was very important for me because I had the opportunity to apply the complete UX process in a product that required changing the way of connecting with users.
This project was very important for me because I had the opportunity to apply the complete UX process in a product that required changing the way of connecting with users.
Currently, traditional banks in Argentina have the difficulty of transforming their acquisition transactions into a digital experience.
Currently, traditional banks in Argentina have the difficulty of transforming their acquisition transactions into a digital experience.
n this case, the most important factor was to obtain previous data to create a winning and personalized proposal.
n this case, the most important factor was to obtain previous data to create a winning and personalized proposal.
I collaborated with Poincenot to improve the flow of users in the purchase of products. Together, we managed to deliver a digital, responsive and secure experience.
I collaborated with Poincenot to improve the flow of users in the purchase of products. Together, we managed to deliver a digital, responsive and secure experience.
In addition, we identified pain points in the acquisition of credit cards and loans to make them 100% online.
In addition, we identified pain points in the acquisition of credit cards and loans to make them 100% online.
If you want to see all the details of this project you
If you want to see all the details of this project you can visit the
If you want to see all the details of this project you can visit the
can visit the Launching Rapicompra
Launching Rapicompra
Launching Rapicompra
I worked with the Rapicompra team to make the consumer experience more accessible and beneficial to participating merchants.
I worked with the Rapicompra team to make the consumer experience more accessible and beneficial to participating merchants.
The problem with this banking product was that users did not take advantage of the benefits that the companies offered with the bank.
So we gathered information from each province where this benefit program was applied to understand how consumption was and what feedback the bank received about it.
Then, we concluded that the solution was to improve the quality of the content, the site's communications and the experience of the reception page.
The problem with this banking product was that users did not take advantage of the benefits that the companies offered with the bank.
So we gathered information from each province where this benefit program was applied to understand how consumption was and what feedback the bank received about it.
Then, we concluded that the solution was to improve the quality of the content, the site's communications and the experience of the reception page.
To achieve this, we created clearer and more attractive digital elements to give greater visibility to the associations, as well as PDF download systems for the list of participating merchants.
To achieve this, we created clearer and more attractive digital elements to give greater visibility to the associations, as well as PDF download systems for the list of participating merchants.
When I came to work for the website team in the marketing area, nothing made sense. There was a mix of styles that clashed with the new brandbook.
When I came to work for the website team in the marketing area, nothing made sense. There was a mix of styles that clashed with the new brandbook.
I set up the inaugural web design system to implement the bank's new aesthetic guidelines. To do so, we analyzed the information architecture, the commercial and institutional communication spaces and the Oracle CMS components. The project involved renewing certain areas and creating new ones to speed up implementation times.
I set up the inaugural web design system to implement the bank's new aesthetic guidelines. To do so, we analyzed the information architecture, the commercial and institutional communication spaces and the Oracle CMS components. The project involved renewing certain areas and creating new ones to speed up implementation times.
In order to align the UI of the new site, I first had to create a base of new components and templates that allowed us to be more agile in the face of the demand of the calendar on important dates.
In order to align the UI of the new site, I first had to create a base of new components and templates that allowed us to be more agile in the face of the demand of the calendar on important dates.
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Made with love by Gigi ❤️